Sometimes the best way to invest money has little or nothing to do with what the so-called experts are talking about. Now, before qualifying the meaning of that statement, let’s qualify what we mean by expert: Experts, in this case financial experts, are those whose experience and education give them the credentials to be trusted in a given case. As we are talking about finances, financial experts are those who, through their monetary success and upwardly-moving careers, gain the ear of the media and of the public. Interestingly, though, those upwardly-moving careers usually don’t teach the experts the best way to invest money; rather, they teach the experts the best way to talk about money.Let’s take the stock market, for example. A fifteen-year study by the reputable firm Dalbar, Inc., involved in mutual fund research, shows that the stock market has-after being adjusted for inflation-lost approximately 1 percent of value in that time frame. Rather than providing a secure financial footing, then, the stock market seems to give an almost surefire slip-n-slide course right off a cliff. It may not be a very high cliff, and it may be a long and gradual slip-n-slide-after all, 1 percent isn’t 10 percent or 50 percent-but the facts are there. The average person is not making money in the stock market (it just isn’t the best way to invest money).Why do experts talk about the stock market, then? It’s not necessarily because they believe it’s the best way to invest money. While some of them certainly do hold to that view, the problem in their paradigm is that they also espouse certain principles that few average investors are capable of upholding. Take, for example, that oft-repeated mantra to “buy low and sell high.” This is absolutely sound advice. The problem? People panic. Experts give plenty of advice on what to do with your money; they just don’t provide the character-creating solutions that give their followers the fortitude to stick it out with the stock market. Right now, for example, would be a bad time to sell-the market is bearish-but many people are desperately cashing out and hunting for a new investment route. This is where Bank On Yourself comes into play. Bank On Yourself offers an alternative investment route that is not subject to the same winds of change as the stock market. Bank On Yourself shows-through its current use by 100,000 Americans and by study-supported statistics-that you can indeed invest your money and come out ahead. The key is to not listen to the majority of the experts.Experts are not inherently bad people; they’re just sometimes a little out of touch with their expertise. Now, don’t let us be caught accusing financial greats of having no money sense. On the contrary, it’s their money sense that makes them their money. The thing is that the money sense of someone with sufficient financial stature to be an expert is not the money sense that average working American needs. Experts play in a completely different ball field, and their rules just don’t work.Now, Bank On Yourself actually deals in being expert. As well, we deal in explaining the best way to invest money. The difference is that Bank On Yourself practices what it preaches. In one of our blog posts (http://www.bankonyourself.com/think-you-have-to-risk-your-money-to-get-big-returns-hogwash.html) we mentioned Suze Orman’s inside-out expert advice. Her career is built on being an expert, not necessarily on playing the stock market-and so it is with most experts.That’s how it is with Bank On Yourself. Our careers and our success are built not on playing the stock market, but on being experts. The difference, though, is that our expertise really does yield the best way to invest money-and stocks just aren’t quite it.